Advertflair Comprehensive Performance Report

Analysis Period: June 1, 2025 - June 30, 2025

Prepared By: Commistry

1. Holistic Performance Overview

The total number of unique users who visited the website during the report period.

Website Users

2,821

The average time the website was in the foreground in a user's browser.

Website Avg. Engagement

2m 15s

The combined total number of followers across all connected social media platforms.

Total Social Followers

31,220

The total number of times posts were displayed to users across all platforms.

Total Social Impressions

4,890

2. Website Audience & Acquisition Analysis

Website Visitors Daily trend of total users visiting the website throughout the month.

Insight: Daily user traffic shows a consistent baseline with a notable increase mid-month. This pattern suggests that ongoing marketing activities maintain a steady flow of visitors, while specific campaigns can successfully drive significant traffic spikes.

New vs. Returning Users The proportion of first-time visitors versus users who have visited before.

Insight: The high percentage of new users (96.2%) indicates that brand discovery and reach have been very effective this period. This is a strong positive signal for market expansion and attracting new audiences.

Geographic Distribution The top countries where our active website users are located.

Insight: The user base shows a healthy international distribution. A strong core in the United States is complemented by growing audiences in the UAE and Europe, suggesting the brand's appeal transcends regional borders.

Engaged Sessions by Channel The number of sessions where users actively engaged with the site, broken down by how they arrived.

Insight: Both Direct and Organic Search channels are delivering a high volume of engaged sessions. This indicates that users arriving from these sources have a strong intent to interact with the site's content.

Acquisition Channel Deep Dive

Direct Traffic Indicates Strong Brand Health: The high volume of sessions from Direct traffic points to strong brand recall and a healthy base of users who navigate to the site intentionally, a positive indicator of brand equity.

SEO Efforts Attract a Quality Audience: Organic Search is a key driver of high-quality traffic. The long average engagement time (3m 9s) for this channel suggests that the content is highly relevant to user search queries.

Sessions by ChannelTotal number of user sessions, grouped by the channel they originated from.

Insight: The traffic mix is well-diversified. Strong performance from Direct (1,298) and Organic Search (692) channels provides a stable foundation, reducing dependency on any single source.

New Users by ChannelThe number of first-time users, grouped by their original acquisition channel.

Insight: The high number of new users from both Direct and Organic Search channels indicates a successful dual strategy: building brand awareness while simultaneously improving search engine discoverability.

Engagement Rate by ChannelThe percentage of sessions that were engaged, per channel. High rates indicate high-quality traffic.

Insight: The high engagement rates from Organic Social (75.8%) and Organic Search (66%) suggest that the content marketing and SEO strategies are well-aligned with the interests of these audiences.

Avg. Engagement Time by ChannelThe average time users from each channel actively spent on the site.

Insight: The long engagement times for Referral and Organic Search traffic indicate that users arriving from these channels are highly invested in the content, suggesting a strong content-market fit.

Top Referral SourcesThe top external websites that are sending traffic to our site.

Insight: The success of 'walk-up.tribe.so' as a referral source highlights the value of targeted partnerships. The presence of social platforms like LinkedIn confirms their role in driving traffic.

Top Organic KeywordsThe top search terms users entered into Google to find our website.

Insight: The strong ranking for the brand name 'advertflair' points to effective brand building. Rankings for commercial terms like '3d jewellery model' show the SEO strategy is successfully capturing high-intent search traffic.

3. Website Engagement & Content Performance

Top User EventsThe most common actions or occurrences recorded on the website.

Insight: High counts for 'user_engagement' and 'scroll' events indicate that visitors are actively interacting with the content on the pages, not just viewing them passively.

Form Submission FunnelCompares the number of users who started filling out a form versus those who successfully submitted it.

Insight: The 80% conversion rate from 'form_start' to 'form_submit' is a strong indicator that the forms can be better used for lead generation.

Detailed Page & Screen Metrics

Page Path / Screen ClassViewsUsersAvg. Engagement TimeEvent Count
/ (Homepage)5,0112,8212m 15s18,542
/services/max-designer1,1211,0341m 15s4,011
/services/3d-product-services...9568531m 05s3,523
/thank-you8027112m 30s4,231
/portfolio6125581m 45s2,056
/item-ai-generation-at3012561m 30s1,011

4. Website User Retention

Weekly Retention Cohort AnalysisThis table shows the percentage of users from an acquisition week who returned in the following weeks.

Building a Loyal Core: We are successfully retaining users week-over-week. The cohort from late May shows consistent return visits throughout June, proving that our content has lasting value and is building a loyal audience base.

Boosting Early Re-engagement: The first week after acquisition is the most critical period for retention. We will launch targeted welcome campaigns and content notifications to improve this early return rate and convert more new users into loyal followers.

Cohort (First Visit)Week 1Week 2Week 3Week 4Week 5
May 29 - Jun 45.6%1.4%0.9%0.7%0.8%
Jun 5 - Jun 111.4%0.7%
Jun 12 - Jun 182.8%1.4%
Jun 19 - Jun 250.9%
Jun 26 - Jun 300.7%

5. Social Media Ecosystem Deep Dive

Follower DistributionThe percentage of total followers belonging to each social platform.

Insight: Facebook constitutes the vast majority (70%) of our follower base, making it our primary channel for broad audience communication.

Impression ShareThe percentage of total post impressions generated by each platform.

Insight: LinkedIn is our most powerful platform for reach, generating 56% of all impressions from a much smaller follower base, indicating our content is highly relevant to the professional network.

Engagement ShareThe percentage of total engagements (likes, comments, shares) from each platform.

Insight: LinkedIn drives the majority of our social engagement (58%), followed closely by Instagram (39%). This shows these two platforms are home to our most interactive and responsive audiences.

Detailed Social Media Metrics by Platform

PlatformFollowersPost ImpressionsPage/Profile ViewsEngagementsPosts
Facebook21,817665N/A3~14
LinkedIn2,4432,737N/A86~14
Instagram6,9601,488 (Post Views)1,88458~15
Total31,2204,8901,88414743

6. Strategic Summary & Our Path Forward

Key Wins & Future Focus

This has been a month of strong foundational growth. The data confirms our strategies are effective and illuminates clear paths for acceleration. Our focus moving forward will be:

  • 1
    Capitalize on Organic Strength: We will create more targeted content for high-performing organic keywords and build clearer conversion funnels from our most-viewed pages to capitalize on our engaged organic audience.
  • 2
    Amplify LinkedIn for B2B Dominance: Given its outstanding impression and engagement performance, we will increase our content velocity and launch targeted engagement campaigns on LinkedIn to solidify our position as a B2B leader.
  • 3
    Convert Instagram's Visual Appeal: We will develop a dedicated visual content strategy for Instagram, focusing on Reels and high-quality graphics to translate its high engagement into follower growth and website traffic.

We are excited by these results and are confident that our data-driven initiatives will yield even greater success in July.